Purple Tuesday
The Mall Maidstone takes part in Purple Tuesday annually to show full support for the national awareness day, which aims to promote inclusivity and accessibility for customers with physical or hidden disabilities with a Purple Takeover. Centre music is turned off for the day to help create a calming shopping experience for people who have sensory difficulties, and the theme is reinforced with purple decorations. We also encourage our stores to participate by turning off their music.
Purple 365
But Purple Tuesday isn't just one day of the year - we strive to improve the disabled customer experience 365 days a year. We have invested in the Purple 365 programme to ensure our teams have access to knowledge, understanding and practical approaches to make a better disabled customer experience 365 days a year a reality.
Quiet Hour
The Mall understands busy crowds and loud noises can be overwhelming and daunting for some guests. Every Tuesday we hold a quiet hour in the centre where we turn off music and radio systems, limit tannoy messages to emergencies only and turn off our digital screens. We actively encourage all stores to support this each week by turning off their music.
Dis-labelled
As an ‘accessible to all’ centre, The Mall has adopted new signage on its facilities to help to reduce the stigma around invisible disabilities.
