Stop the press! This season’s hottest new colour is purple – and we can’t get enough of it.

AW16 has some fantastic brand new trends and pieces for us, and the catwalk shows proved that all shades or purple are arriving in stores now.

A classic autumn colour, this season you’ll be seeing purple everywhere, from a statement piece such as bag or coat to head to toe in the shade.

So go on, try the hottest colour to be seen in now with some of our favourite pieces in stores now at The Mall.