New Heart of Kent Hospice Charity Shop opens in The Mall Maidstone

Following the success of ‘Elmer’s Big Heart of Kent Parade’ around Maidstone last summer, which saw a Heart of Kent Hospice pop up shop in Maidstone town centre being specially named ‘Elmer HQ,’ a new permanent location has now been found for the Heart of Kent Hospice charity shop inside The Mall Maidstone on the Upper level, opposite T.J.Hughes.


The new shop was officially opened on Tuesday 15 February 2022 by the Mayor of Maidstone, Cllr Fay Gooch, alongside Hospice colleagues and volunteers.


The Hospice is looking for additional volunteers to join its friendly retail team. Volunteers can help welcome and serve shop customers, sort donated goods and create eye-catching displays. If you would like to know more pop into the shop or e-mail

Heart of Kent Hospice shops can be found at Aylesford, Borough Green, Coxheath, Headcorn, Larkfield, Lenham, Maidstone, Parkwood, Senacre, Snodland Staplehurst, Tonbridge, Tunbridge Wells and West Malling.


Heart of Kent Hospice has been providing free, compassionate, end-of-life care to people living with a terminal illness and their loved ones in Maidstone, Aylesford, Tonbridge and Malling and the surrounding towns and villages for the past 31 years.

The Hospice has built an excellent reputation within the local community for the quality of our care, which has been further endorsed by the Care Quality Commission who awarded us with an overall rating of ‘Outstanding’ following an inspection in February 2017.

Our vision is for everyone living with a terminal illness in our community to achieve the best quality of life. We are committed to achieving this by enabling them to live in comfort, with independence and dignity to the end of their lives, and to support those closest to them.

Last year the Hospice cared for over 1,700 patients and their families in their own homes or at our Aylesford-based Hospice. Our services cost £5 million a year to run and we depend heavily on our loyal supporters, whose generous donations and fundraising activity account for £3 out of every £4 spent on our services.

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There are many ways people can support Heart of Kent Hospice. Find out more here